THE 1-PAGE MARKETING PLAN,Who Should Read “The 1-Page Marketing Plan”? And Why?
1-Page PDF Summary of The 1-Page Marketing Plan The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses f See more Web1/03/ · The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (PDF) Allan Dib • Pages • MB • English + Web28/04/ · In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a Web9/07/ · Download Book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib Link: Web4/03/ · The 1-Page Marketing Plan consists of three major phases, each of which consists of three minor parts. Dib’s book is a thorough, step-by-step guide through each ... read more
Flag as Inappropriate Cancel. Delete template? Are you sure you want to delete your template? Cancel Delete. no error. Cancel Overwrite Save. products FREE adFREE WEBKiosk APPKiosk PROKiosk. com ooomacros. org nubuntu. Company Contact us Careers Terms of service Privacy policy Cookie policy Cookie settings Imprint. Terms of service. Privacy policy. Cookie policy. Cookie settings. Change language. Made with love in Switzerland. Choose your language ×. Main languages. English Deutsch Français Italiano Español. العربية български český Dansk Nederlands Suomi Magyar Bahasa Indonesia Latina Latvian Lithuanian Norsk. Português Român русский Svenska Türkçe Unknown. Great read! Verified Purchase. Easy, yet engaging read chock-full of invaluable information for your small business. Could not put it down and finished in just a few days. Really fantastic—highly recommend! I got the kindle version but will be ordering the paperback version so I can mark it up and highlight it.
Highly recommend for anyone just getting into a business or have been doing things wrong for many years. Highly recommended for any business struggling with their marketing efforts or lack thereof. I have the audible and kindle versions. Excellent information. I highly recommend this book. To build a successful business you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. Get Certified Work with a Certified Coach. The editors will have a look at it as soon as possible. EN English Deutsch Français Español Português Italiano Român Nederlands Latina Dansk Svenska Norsk Magyar Bahasa Indonesia Türkçe Suomi Latvian Lithuanian český русский български العربية Unknown.
Self publishing. Login to YUMPU News Login to YUMPU Publishing. TRY ADFREE Self publishing Discover products News Publishing. Share Embed Flag. SHOW LESS. ePAPER READ DOWNLOAD ePAPER. TAGS download ebook. Create successful ePaper yourself Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software. START NOW. More documents Similar magazines Info. No information found Page 2: DOWNLOAD EBOOKYOU FIND THE DOWNLOAD. Share from cover. Share from page:. Copy DOWNLOAD Free PDF The 1-Page Marketing Plan: Get BY Allan Dib Extended embed settings.
Start growing! Boost your life and career with the best book summaries. Home » The 1-Page Marketing Plan PDF Summary. The 1-Page Marketing Plan. The 1-Page Marketing Plan is a simple guide which should help you cross the chasm between having a great product or a service and building a tribe of followers and brand advocates. An instant bestseller, The 1-Page Marketing Plan is his debut book and his only publication so far. Planning how your house would look like and getting the necessary building permits is strategy; hiring the plumber and buying the exact number of bricks is tactics. Consider the 1-Page Marketing Plan your way out of a pickle such as the one described above; it is a manual on how to build the right marketing strategy so you can start putting it into practice.
The 1-Page Marketing Plan consists of three major phases, each of which consists of three minor parts. Prospects are people that may not even yet know you exist. The goal of this phase is to get your prospect to know you and respond to your message. One of the main mistakes most businesses make is targeting everyone; of course, this eventually backfires and results in no customer conversions. First of all, because as humans we value specialists much more than jack-of-all-trades; the latter is pejorative for a reason. To do this, Allan Dib proposes Dr. P — Personal fulfillment : How much do you enjoy dealing with this type of customer? V — Value to The Marketplace : How much does this market segment value your work?
P — Profitability : How profitable is the work you do for this market segment? Another great tool for getting into the mind of your prospects is becoming one of them temporarily. Speaking of — quality and service are too abstract and too expected to be part of your ad; you need to have a USP, aka unique selling proposition ; this is how you stand out. People are much more willing to pay for the cure than for prevention, so targeting existing pain results in much higher conversion than promising a bright future. Not measuring where your leads and sales come from and not tracking ROI on ad spend is the mark of the amateur. ROI, of course, stands for return on investment. Of course, that means that whether on Facebook or on Twitter, whether through emails or SMS, you need to act as a friend to these people and not as a marketing rep. How would you feel if you receive a postcard from a business? Leads are people that know you and have indicated interest in what you have to offer by responding to your marketing message.
The goal of this phase is to get your leads to like you and what you have to offer enough to buy from you for the first time. As we said above, selling directly from your ad is wrong, dead wrong! Of course, this starts with positioning. Another thing that should help you is understanding the common fears of your customers; if you can address them before the sale, then you have a very tangible competitive advantage. Also: never give your prospects and leads too many options; this results in paralysis by analysis and lack of a final decision. Customers are people that like you and what you have to offer enough to have paid you money at least once.
The goal of this final phase is to get your customers to trust you and buy more from you. Building a tribe of fans requires commitment and awareness that the final goal is not to convert a prospect into a customer; but a customer into a raving fan. Because your existing customers will accept almost anything from you if you turn them into raving fans. Use the logic of upselling to your benefit; raise your prices and make your products more exclusive; even better, move your existing customers to your higher priced products and services ascension. Increasing the frequency with which your customers buy from you through reminders, vouchers, or subscriptions is another way to go.
Finally, you should never underestimate a reactivating campaign: your past customers can also be your future raving fans if you play your cards right. People refer a company to other people not because they want to help the company but because they want to help their friends or loved ones. Asking for a referral before delivering a result is like asking for a kiss the first second of a blind date: it makes you look bad. However, asking a referral after delivering the goods may even make your customer feel closer to you; sometimes this works even better than offering a percent for a referral; the latter is a business transaction, but the former a friendly engagement.
Of course, that is not the end of your marketing journey: now you need to turn these customers into raving fans, get their money, and inspire them to refer you to other people. You do this by delivering a world-class experience and turning yourself into a tribe leader capable of increasing customer lifetime value and orchestrating and stimulating referrals. Like this summary? The 1-Page Marketing Plan — as its title suggests — is as simple as marketing books go: perfectly structured, free-flowingly written, blatantly honest and pleasantly if sometimes too pop-artsily for its own sake illustrated.
Learn more and more, in the speed that the world demands. Start learning at the speed of today's world. Wishlist Categories Book lists Affiliates Program Help About Terms of Use Join 12min Team. Website language:. What if you could read 3 books per day?
DOWNLOAD Free PDF The 1-Page Marketing Plan: Get BY Allan Dib,Visit PDF download
Web28/04/ · In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a 1-Page PDF Summary of The 1-Page Marketing Plan The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses f See more Web4/03/ · The 1-Page Marketing Plan consists of three major phases, each of which consists of three minor parts. Dib’s book is a thorough, step-by-step guide through each Web1/03/ · The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (PDF) Allan Dib • Pages • MB • English + Web9/07/ · Download Book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib Link: ... read more
Because your existing customers will accept almost anything from you if you turn them into raving fans. org nubuntu. Consider a subscription service. Change language. This marketing website provides additional examples of compelling offers for various types of products. Revert Cancel. WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing ….
Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. Increasing the frequency with which your customers buy from you through reminders, vouchers, or subscriptions is another way to go. Email Marketing Email is an inexpensive, direct, personal way to reach prospects and customers, which also can be automated. At this point one of two things happens. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
No comments:
Post a Comment